The new logo borrows from the old in the sense that it retains a ‘friendly’ rounded type.
That’s where the similarity ends. We’ve torn up the old logo colour palette to show our flexibility and importantly, included a symbol in the word-mark which illustrates our business. The letter ‘O’ is picked out by the caret glyph. Once again, there is a dual nature in our new approach, it symbolises the head and shoulders or a person and, at the same time, uses an arrow motif to denote selection.